For Australian solar, battery & heat pump installers
We run paid media, SEO and content for installers across Australia. Not lead lists sold to four of your competitors — your own enquiries, your own brand, and a cost per lead that gets cheaper the longer we run it.
No obligation. You keep the findings either way.
The problem
Most solar and electrification companies in Australia grow on purchased leads. It works until it doesn't. The same enquiry is sold to several installers, so you compete on price against people holding identical information about the customer. Contact rates fall as the lead ages. Your sales team burns hours on people who filled in a quote-comparison form and never intended to buy.
Worse, none of it compounds. Stop paying and the pipeline stops that week. You have built nothing you own.
The alternative isn't complicated, but it is slower than buying a list: run your own acquisition, in your own name, to a site that converts, with tracking good enough to tell you which postcodes and which messages produce installs — not enquiries.
What we do
Campaign structure built around install postcodes and rebate eligibility, not broad state-wide targeting. Instant forms and landing pages tested against each other rather than assumed. Creative refreshed on a schedule, because solar creative fatigues faster than almost any other vertical.
Service and location pages that rank for what people search when they're ready to install, not just when they're researching. Technical remediation first — sending paid traffic to a slow site inflates your cost per lead and makes the results unreadable.
Most installer websites lose the majority of their paid traffic before the form. We rebuild the path from ad to enquiry: page speed, form length, what you ask for and when, and what happens in the first five minutes after someone submits.
Lead source through to installed job, not just form fills. If you can't see which campaign produced revenue rather than enquiries, you're optimising against the wrong number.
Install photography, customer stories and rebate explainers that build the trust a cold ad can't. This is what makes your paid media cheaper over time.
How we work
Who we work with
Why Wilnet
Questions
Paid campaigns produce enquiries within the first fortnight, though month one is largely learning which postcodes and messages work. SEO is a four-to-six-month proposition. We'd generally recommend both, with paid carrying the pipeline while organic builds underneath it.
Retainers start at AUD 2,000 per month ex-GST and scale with scope. Ad spend is separate and paid directly to the platforms. We work on a three-month minimum term, then month to month.
No. Every enquiry belongs to you exclusively, arrives in your CRM, and is never resold. That's the structural difference between an agency and a lead vendor.
Yes — across Australia. We're familiar with the state-based schemes, including Victorian Energy Upgrades and the NSW Energy Savings Scheme.
No, and be wary of anyone who does. CPL depends on your offer, your service area, your budget and the season. What we commit to is driving it down from wherever it starts — and showing you the working.
Take the audit anyway. If they're performing, you get independent confirmation. If they're not, you'll know exactly what's wrong. We've no interest in replacing an agency that works.
Next step
The audit takes about a week. We review your site, your tracking and your current campaign performance, then give you the findings in writing — whether or not you decide to work with us.
Wilnet Solutions · Sydney, NSW · Australia-wide
